The programme, carefully planned in collaboration with the Malta Football Association (MFA), ensures the highest quality and enhances participants’ understanding of football team management. It offers a journey that facilitates personal and professional development, ultimately boosting career prospects in this field.
- Explain the term ‘manager’ and the different types and roles of managers, the process of management, including the functions of management and differentiate between Management and Leadership and between different and effective leadership styles when leading a team during the game of football.
- Evaluate various types of teams and groups, the characteristics of effective teams, the stages of group development into teams, to increase team effectiveness and contribute to build up a strong team.
- Collaborate with other team members to supervise operations in the management of football organization and human capital for operational efficiency
- Describe the meaning of each of the cultural value dimensions and Analyze potential challenges to effective intercultural communication and identify ways to minimize the barriers to cross-cultural communication.
- Evaluate the interactive processes of communication within diverse contexts (i.e., interpersonal, organisational, and socio-political) and distinguish between ethical and practical issues associated with communication.
- Demonstrate an understanding of the concepts and objectives of marketing and sponsorship within the football industry and apply knowledge and understanding of key theories and strategies required to plan an effective marketing campaign. and analyze features of sponsorship and marketing strategies from a socio-cultural perspective and develop an effect marketing team, demonstrating an ability to take responsibility for contributing to group tasks.
- Analyze features of sponsorship and marketing strategies from a socio-cultural perspective and develop an effect marketing team, demonstrating an ability to take responsibility for contributing to group tasks.
- Analyze legal frameworks and regulations, the issue of Integrity and appraise safeguarding issues, anti-doping, match-fixing and ethical issues, and commercial contracts – sponsorship and media rights contracts.
- Collaborate and construct positive relationships with others to ensure a successful placement, will demonstrate the ability to positively influence other team members whilst on placement.Communicate effectively, clearly, and confidently with other team members and able to analyze and synthesize information from a variety of sources and media to enhance the placement experience.
- Individuals who want to start a career as Football Team Managers
- Individuals who are already working as Football Team Managers and want to gain an ‘Award in Football Team Management’.
|Course Code||Duration||Credit Value||Next Intake||FT/PT|
|TBA||9 weeks||10 ECTS||TBA||PT|
|Contact Hours||Practical Hours||Self-Study Hours||Assessment Hours||Total Learning Hours|
In order to successfully complete the course a minimum of a pass must be obtained in the assessment of each Module.
Module 1: Leading People in Football (2 ECTS)
This module will introduce participants to the key leadership and management theories and principles relevant to the global football industry. It will focus on the core concepts, functions and principles of management and how the various theoretical concepts are inter-related and how knowledge of such areas will help make participants become an effective team manager. Participants will be also introduced to international aspects of football team management. It will also introduce participants to teamwork and the importance of teamwork as the building block of any organization. It will help them to analyse that building, leading, and working in a team is a complex, ongoing process rather than an event. Participants will understand that a group of people does not necessarily make them a team and that a team is a special type of group.
Module 2: Operations Management (1 ECTS)
The aim of this module is to introduce participants to the link theory to practice and demonstrate an understanding of the role and scope of operations management in a football setting. It will focus on the effective and efficient management of human capital and physical resources. It will introduce participants how to deal with operational issues such as, accidents and emergencies, risk management and ensure compliance with statutory requirements and organisational policies and procedures.
Module 3: Cultural Intelligence (1 ECTS)
In a diverse football world, being mindful of other people and their cultures is key to successful interactions. In this module, participants will discover the impact of culture on one’s personal identity and that there are cultural universals that make up every culture. Participants will have the opportunity to analyse the common differences between cultures and how communication can be enhanced across the different cultures. It will help participants to engage and communicate better with others by understanding some basic differences in culture.
Module 4: Effective Communication and Marketing in Football
The importance of media and communication in the field of football has increased immensely, and the innovation in media technology requires football institutions and governing bodies to adopt new communication planning methods. During this module participants will be introduced to an overview of theories and principles of football and communication. It will focus on the nature of traditional and digital media and its implication for football policy and management. Because football is a useful vehicle for social, political, and marketing communication, the relations between the sender, the message, the medium, and the audience will be critically examined. Communication management and strategy are also discussed as the production, organisation and consumption of football involves a wide range of communicative processes. Attention is paid to ethics and regulations of communication. This module will also introduce participants to key theories and concepts of football marketing and sponsorship, including the marketing mix, sport communications and understanding sport consumers.
Participants will be enabled to critically analyse marketing strategies by exploring a football’s relationship to its society, through a sociocultural lens. They will explore the role of sponsorship, branding and activation strategies within a range of sporting contexts.
It will also introduce participants to the principles and processes of effective planning of a sports marketing plan.
Module 5: The Football Industry (2 ECTS)
Football is a multi-faceted, dynamic industry of great social, economic, and political significance that comprises everything from local, volunteer-run football clubs to international organisations, brands, and leagues. In this respect, football organisations have had to adopt a more professional approach in the way they are managed and the way they organise their daily business. The issues connected with the football industry are similarly wide-ranging and management in the sector has become increasingly professionalised as the industry has grown and funding streams have diversified.
This module introduces participants to the structure and function of the world of football. It examines the role of FIFA, UEFA and the MFA in the development and organisation of the game of football. In doing so, this module will of course provide an overview of the history of football with a working knowledge of history of the industry, and a foundation with which to critically understand and historicise concepts within it. It will also delve into the abundance of legal regulations and challenges, from doping to breaches of contracts. This module will introduce participants to understand and conform to these regulations. It is designed to give non-lawyers an educational experience focused on practical application rather than theory.
After completing 5 compulsory modules, students will need to choose whether to do their placements locally (Module 6) or internationally (Module 7).
Module 6: Work-based Learning Placement (Locally) (2 ECTS)
During the work-based learning placement, participants will build on the experience gained during the seminars/lectures and take a leadership role that reflects the competences and skills gained during the whole course. This placement will focus on sport administration and event management; physical activity will take place in a football club/association.
Module 7: Work-based Learning Placement (Internationally)
During the work-based learning placement, participants will build on the experience gained during the seminars/lectures and take a leadership role that reflects the competences and skills gained during the whole course. This placement will focus on sport administration and event management; physical activity will take place in a football club/association Internationally.
Entry requirements for this course are as follows: