MQF Level 6 Award in Marketing (10 ECTS)

Course Description

This course will introduce the learners to the principles of Marketing and allow them to gain an insight to putting certain marketing models and concepts to practice. Through this course, learners shall be able to understand the nature and the complexity of marketing. Furthermore, learners will also be exposed to the role of the consumer in strategic marketing.

The achievement of this award will contribute towards our B.Sc. in Management (Top-Up) degree.

Competencies:

  1. Assist in the development, implementation and evaluation of effective marketing strategies in an organisation.
  2. Carry out effective market research under supervision of marketing manager.
  3. Comply with the market needs and requirements identified through effective market research.
  4. Use information technology as a use for marketing promotions within an organisation.

Accredited course

Certificate upon completion

Can be upgraded or combined

Learning Outcomes

By the end of the course, students will be able to:

  1. Define marketing, and develop a marketing strategy for a micro and a macro environment.
  2. Define the market research process and identify the role of the marketing manager.
  3. Introduce and apply Marketing Information Systems as part of the overall marketing process and strategy of an organization.
  4. Describe consumer management, applying consumer behavior models, describing stimuli and influencers in buying decisions.
  5. Define market segmentation, targeting and positioning and evaluate how these are important for the marketing strategy of the organization.
  6. Describe levels  and classify products and services and assess how these influence marketing and distribution decisions of an organization.
  7. Describe the importance of product life-cycle, from introduction to decline  and types of pricing influence and assess different pricing strategies 
  8. Define what are the  objectives and the process of marketing communications and develop an effective communication strategy for the organization 
  9. Define the role and objectives of advertising and design an effective advertising  strategy for an organization. 
  10. Critically evaluate the use and infusion of information and Communications technology in the Marketing strategy of an organization.
  11. Define the role of ethics in the marketing strategy of the organization.
Course Code Duration Credit Value Next Intake FT/PT
LW/SC/05 10 weeks 10 ECTS June 2023 PT
Contact Hours Placement Hours Self Study Hours Assessment Hours Total Learning Hours
50 0 190 10 250

Course Structure

Mode of training

Learners shall be subject to interactive and intellectual discussions with assigned tutor which is an expert within the field of what is being researched. In this particular module learners however are expected to be rather autonomous in conducting, analysing and presenting research with minimal contact hours with supervisor.

Assessment:

Marketing Plan PowerPoint Presentation & Marketing Plan Report.

Entry Requirements

Be in possession of Minimum Level 4 certification from a recognised local or foreign awarding body or A-level standard of education,

MQF Level 5 (60 ECTS) Diploma in Leadership and Management or an Equivalent qualification at MQF Level 5 in a Business and Management related field.

Candidates may be applying for recognition for prior learning (PRL) for up to 50% of the total ECTSs for this programme as per MFHEA’s guidelines.

Have at least 5 years’ experience in a management position. Preference will be given to those applicants who have work experience in the area of study.

Have a good command of oral and written communication in English with a level of proficiency in English equivalent to at least IELTS Level 6.

Spinal lmmobilization Theory and Practice, Full Equipment

Total Learning Hours:

5

Theory and practice course that covers the right and safe handling of patients with suspected spinal injury. Course practical sessions include the use of equipment such as scoop stretcher, spinal board, spider straps, cervical collars, head immobilizer and other equipment related to spinal injury.

MILS is also included in course.

The course price includes:

  • Training delivered by a qualified Nurse Instructor with experience in emergency setting 
  • Course covers the physical, psychological, emotional, and legal aspect of patients and the emergency first responder 
  • Latest training equipment includes QCPR manikins and latest models of AED trainer 
  • Certificate of Course Completion — Valid for 3 years 
  • Free of charge course for participants that fail first attempt course. Individual evaluation 
  • Delivering training at Academy or one’s place of choice 
  • Tea / Coffee offered by the Academy when lectures are given at Academy 
  • Strict infection control measures 
  • Surgical gloves during practice to each participant 
  • For BLS/AED – the dummies’ lungs changed with every session and all manikins will be disinfected post lecture 
  • The use of disposable disinfection wipes between each participant. Wipes used covers 
  • Tuberculocidal, virucidal, fungicidal and bactericidal. 
  • COVID-19 approach and management 

The Training Kit Package includes:

  • One 3-inch bandage 
  • One triangular bandage 
  • One packet of swabs 
  • A pair of gloves 

Training kit for participant to keep. 

Emergency Oxygen Administration with Certification

Total Learning Hours:

3

Theory and practice course which addresses the professional approach to administer emergency oxygen administration. Course includes the safety measures that should be taken, the administration of the right percentage and the types of oxygen masks used.

The course price includes:

  • Training delivered by a qualified Nurse Instructor with experience in emergency setting 
  • Course covers the physical, psychological, emotional, and legal aspect of patients and the emergency first responder 
  • Latest training equipment includes QCPR manikins and latest models of AED trainer 
  • Certificate of Course Completion — Valid for 3 years 
  • Free of charge course for participants that fail first attempt course. Individual evaluation 
  • Delivering training at Academy or one’s place of choice 
  • Tea / Coffee offered by the Academy when lectures are given at Academy 
  • Strict infection control measures 
  • Surgical gloves during practice to each participant 
  • For BLS/AED – the dummies’ lungs changed with every session and all manikins will be disinfected post lecture 
  • The use of disposable disinfection wipes between each participant. Wipes used covers 
  • Tuberculocidal, virucidal, fungicidal and bactericidal. 
  • COVID-19 approach and management 

The Training Kit Package includes:

  • One 3-inch bandage 
  • One triangular bandage 
  • One packet of swabs 
  • A pair of gloves 

Training kit for participant to keep. 

Adult Emergency First Aid

Total Learning Hours:

3

Adult patients’ theory and practice course includes, injury assessment and illness assessment. Covers secondary care which include minor and major cases. Practice scenarios such as bleeding control and bandaging is included. Theory and practice course.

The course price includes:

  • Training delivered by a qualified Nurse Instructor with experience in emergency setting 
  • Course covers the physical, psychological, emotional, and legal aspect of patients and the emergency first responder 
  • Latest training equipment includes QCPR manikins and latest models of AED trainer 
  • Certificate of Course Completion — Valid for 3 years 
  • Free of charge course for participants that fail first attempt course. Individual evaluation 
  • Delivering training at Academy or one’s place of choice 
  • Tea / Coffee offered by the Academy when lectures are given at Academy 
  • Strict infection control measures 
  • Surgical gloves during practice to each participant 
  • For BLS/AED – the dummies’ lungs changed with every session and all manikins will be disinfected post lecture 
  • The use of disposable disinfection wipes between each participant. Wipes used covers 
  • Tuberculocidal, virucidal, fungicidal and bactericidal. 
  • COVID-19 approach and management 

The Training Kit Package includes:

  • One 3-inch bandage 
  • One triangular bandage 
  • One packet of swabs 
  • A pair of gloves 

Training kit for participant to keep. 

Adult BLS/AED and Choking

Total Learning Hours:

3

Adult patients’ theory and practice course which includes Scene assessment, barrier use, primary assessment, cardiopulmonary resuscitation (CPR), conscious and unconscious choking management and use of AED.

The course price includes:

  • Training delivered by a qualified Nurse Instructor with experience in emergency setting 
  • Course covers the physical, psychological, emotional, and legal aspect of patients and the emergency first responder 
  • Latest training equipment includes QCPR manikins and latest models of AED trainer 
  • Certificate of Course Completion — Valid for 3 years 
  • Free of charge course for participants that fail first attempt course. Individual evaluation 
  • Delivering training at Academy or one’s place of choice 
  • Tea / Coffee offered by the Academy when lectures are given at Academy 
  • Strict infection control measures 
  • Surgical gloves during practice to each participant 
  • For BLS/AED – the dummies’ lungs changed with every session and all manikins will be disinfected post lecture 
  • The use of disposable disinfection wipes between each participant. Wipes used covers 
  • Tuberculocidal, virucidal, fungicidal and bactericidal. 
  • COVID-19 approach and management 

The Training Kit Package includes:

  • One 3-inch bandage 
  • One triangular bandage 
  • One packet of swabs 
  • A pair of gloves 

Training kit for participant to keep. 

Primary and Secondary Care Adult, Child, and Infant

Total Learning Hours:

9

Scene assessment, barrier use, primary assessment, cardiopulmonary resuscitation (CPR), serious bleeding management, shock management, spinal injury management, conscious and unconscious choking management, use of AED, injury assessment, bandaging, illness assessment. Theory and practice course

The course price includes:

  • Training delivered by a qualified Nurse Instructor with experience in emergency setting 
  • Course covers the physical, psychological, emotional, and legal aspect of patients and the emergency first responder 
  • Latest training equipment includes QCPR manikins and latest models of AED trainer 
  • Certificate of Course Completion — Valid for 3 years 
  • Free of charge course for participants that fail first attempt course. Individual evaluation 
  • Delivering training at Academy or one’s place of choice 
  • Tea / Coffee offered by the Academy when lectures are given at Academy 
  • Strict infection control measures 
  • Surgical gloves during practice to each participant 
  • For BLS/AED – the dummies’ lungs changed with every session and all manikins will be disinfected post lecture 
  • The use of disposable disinfection wipes between each participant. Wipes used covers 
  • Tuberculocidal, virucidal, fungicidal and bactericidal. 
  • COVID-19 approach and management 

The Training Kit Package includes:

  • One 3-inch bandage 
  • One triangular bandage 
  • One packet of swabs 
  • A pair of gloves 

Training kit for participant to keep. 

Paediatric BLS/AED, and Emergency First Aid including Choking

Total Learning Hours:

6

Paediatric patients’ course which includes Scene assessment, barrier use, primary assessment, cardiopulmonary resuscitation (CPR), conscious and unconscious choking management and use of AED.

Theory and practice course

The course price includes:

  • Training delivered by a qualified Nurse Instructor with experience in emergency setting 
  • Course covers the physical, psychological, emotional, and legal aspect of patients and the emergency first responder 
  • Latest training equipment includes QCPR manikins and latest models of AED trainer 
  • Certificate of Course Completion — Valid for 3 years 
  • Free of charge course for participants that fail first attempt course. Individual evaluation 
  • Delivering training at Academy or one’s place of choice 
  • Tea / Coffee offered by the Academy when lectures are given at Academy 
  • Strict infection control measures 
  • Surgical gloves during practice to each participant 
  • For BLS/AED – the dummies’ lungs changed with every session and all manikins will be disinfected post lecture 
  • The use of disposable disinfection wipes between each participant. Wipes used covers 
  • Tuberculocidal, virucidal, fungicidal and bactericidal. 
  • COVID-19 approach and management 

The Training Kit Package includes:

  • One 3-inch bandage 
  • One triangular bandage 
  • One packet of swabs 
  • A pair of gloves 

Training kit for participant to keep. 

Paediatric Emergency First Aid

Total Learning Hours:

4

Paediatric patients course includes, injury assessment and illness assessment. Covers secondary care which include minor and major cases. Practice scenarios such as bleeding control and bandaging is included.

Theory and practice course

The course price includes:

  • Training delivered by a qualified Nurse Instructor with experience in emergency setting 
  • Course covers the physical, psychological, emotional, and legal aspect of patients and the emergency first responder 
  • Latest training equipment includes QCPR manikins and latest models of AED trainer 
  • Certificate of Course Completion — Valid for 3 years 
  • Free of charge course for participants that fail first attempt course. Individual evaluation 
  • Delivering training at Academy or one’s place of choice 
  • Tea / Coffee offered by the Academy when lectures are given at Academy 
  • Strict infection control measures 
  • Surgical gloves during practice to each participant 
  • For BLS/AED – the dummies’ lungs changed with every session and all manikins will be disinfected post lecture 
  • The use of disposable disinfection wipes between each participant. Wipes used covers 
  • Tuberculocidal, virucidal, fungicidal and bactericidal. 
  • COVID-19 approach and management 

The Training Kit Package includes:

  • One 3-inch bandage 
  • One triangular bandage 
  • One packet of swabs 
  • A pair of gloves 

Training kit for participant to keep. 

BLS/AED and choking, Adult, child and infant

Total Learning Hours:

6

All ages patients from infant to adult. Course includes, scene assessment, barrier use, primary assessment, cardiopulmonary resuscitation (CPR), serious bleeding management, shock management, spinal injury management, conscious and unconscious choking management, use of AED. Theory and practice course

The course price includes:

  • Training delivered by a qualified Nurse Instructor with experience in emergency setting 
  • Course covers the physical, psychological, emotional, and legal aspect of patients and the emergency first responder 
  • Latest training equipment includes QCPR manikins and latest models of AED trainer 
  • Certificate of Course Completion — Valid for 3 years 
  • Free of charge course for participants that fail first attempt course. Individual evaluation 
  • Delivering training at Academy or one’s place of choice 
  • Tea / Coffee offered by the Academy when lectures are given at Academy 
  • Strict infection control measures 
  • Surgical gloves during practice to each participant 
  • For BLS/AED – the dummies’ lungs changed with every session and all manikins will be disinfected post lecture 
  • The use of disposable disinfection wipes between each participant. Wipes used covers 
  • Tuberculocidal, virucidal, fungicidal and bactericidal. 
  • COVID-19 approach and management 

The Training Kit Package includes:

  • One 3-inch bandage 
  • One triangular bandage 
  • One packet of swabs 
  • A pair of gloves 

Training kit for participant to keep. 

Emergency First Aid Adult, Child, and Infant

Total Learning Hours:

6

All ages patients from infant to adult. Course includes, injury assessment and illness assessment. Covers secondary care which include minor and major cases. Practice scenarios such as bleeding control and bandaging is included. Theory and practice course.

The course price includes:

  • Training delivered by a qualified Nurse Instructor with experience in emergency setting 
  • Course covers the physical, psychological, emotional, and legal aspect of patients and the emergency first responder 
  • Latest training equipment includes QCPR manikins and latest models of AED trainer 
  • Certificate of Course Completion — Valid for 3 years 
  • Free of charge course for participants that fail first attempt course. Individual evaluation 
  • Delivering training at Academy or one’s place of choice 
  • Tea / Coffee offered by the Academy when lectures are given at Academy 
  • Strict infection control measures 
  • Surgical gloves during practice to each participant 
  • For BLS/AED – the dummies’ lungs changed with every session and all manikins will be disinfected post lecture 
  • The use of disposable disinfection wipes between each participant. Wipes used covers 
  • Tuberculocidal, virucidal, fungicidal and bactericidal. 
  • COVID-19 approach and management 

The Training Kit Package includes:

  • One 3-inch bandage 
  • One triangular bandage 
  • One packet of swabs 
  • A pair of gloves 

Training kit for participant to keep.