MQF Level 6 Award in Quality Management (10 ECTS)

Course Description

This course introduces learners to the fundamentals of quality management. It allows them to appreciate the importance of overlooking all activities and tasks within organisation to ensure that they are conducted with maximum efficiency and to a level of excellence. Furthermore, this module allows them to understand the principles of conducting quality assurance and planning, as well as control and improvement within organisations.

Competences:

  1. Carry out design, implementation, monitoring and controlling of quality plans under supervision of top management within organisations;
  2. Implement effective critical thinking and problem solving techniques when it comes to decision making;
  3. Manage change both on an individual, a team or an organisational basis;

Accredited course

Certificate upon completion

Can be upgraded or combined

Learning Outcomes

By the end of the course, students will be able to:

  • Understand and analyse the history and evolution of Quality Management 
  • Apply critically the Principles of Total Quality Management;
  • Explain and interpret the different models of quality management;
  • Formulate  what  are the skills and characteristics of quality leaders and the role of quality leaders for the success of the organization 
  • Interpret critically the role, needs, demands,  of the customer in TQM in order to determine customer satisfaction.
  • Critically review  the  involvement of the employee in TQM applying principles of motivation, practice employee empowerment leading to performance appraisals. 
  • Evaluate the basic concepts of performance measures including cost of quality, applying criteria for performance excellence.
  • Demonstrate in-depth understanding of Total Quality Management and its role within the success of an organisation;
  • Show knowledge of the implementation of quality planning and quality control within organisations;
  • Exhibit sound understanding of the characteristics of an effective quality leader;
  • Use different models of TQM at the workplace;
Course Code Duration Credit Value Next Intake FT/PT
LW/M/017 10 weeks 10 ECTS July 2026 PT
Contact Hours Placement Hours Self Study Hours Assessment Hours Total Learning Hours
50 0 190 10 250

Course Structure

Mode of training

Learners shall be subject to interactive and intellectual discussions with assigned tutor which is an expert within the field of what is being researched. In this particular module learners however are expected to be rather autonomous in conducting, analysing and presenting research with minimal contact hours with supervisor.

Assessment:

  1. Presentation (30%)
  2. Assignment (70%)

Entry Requirements

Be in possession of Minimum Level 4 certification from a recognised local or foreign awarding body or A-level standard of education,

MQF Level 5 (60 ECTS) Diploma in Leadership and Management or an Equivalent qualification at MQF Level 5 in a Business and Management related field.

Candidates may apply for recognition for prior learning (PRL) for up to 50% of the total ECTSs for this programme as per MFHEA’s guidelines.

Have at least 5 years’ experience in a management position. Preference will be given to those applicants who have work experience in the area of study.

Have a good command of oral and written communication in English with a level of proficiency in English equivalent to at least IELTS Level 6.a

MQF Level 6 Award in Risk Management (10 ECTS)

Course Description

This course introduces learners to the fundamentals of risk management and its role within organisations. This module allows learners to understand the complexity of risk management and to the various factors, both internal and external that influence risk. Following the successful completion of this module, learners shall be able to implement effective and relevant techniques to assess and mitigate risks.

Competences:

  1. Manage risk and change on a day-to-day basis within organisations;
  2. Comply with key risk management techniques within organisations;
  3. Implement various risk management tools and practices known within the organisation;
  4. Work with colleagues in ensuring effective risk mitigation and reduction;
  5. Develop an effective organisational risk strategy;
  6. Perform under pressure using risk management skills;
  7. Conduct a gaps analysis regarding various areas within an organisation;

Accredited course

Certificate upon completion

Can be upgraded or combined

Learning Outcomes

By the end of the course, students will be able to:

  • Define key definitions of risk management and critically describe it as part of business planning.
  • Plan a risk assessment, by identifying and assessing hazards, determining  appropriate ways to eliminate the hazard, or control the risk, when the hazard cannot be eliminated.
  • Review critically the findings risk assessment and report the findings.
  • Operate risk strategy and control in an organisation.
  • Exhibit understanding of the concept of risk and the relation between risk and opportunity;
  • Fondly understand how risk analysis and risk management affects decision-making within organisation;
  • Exhibit awareness of how to reduce risk;
  • Undertake further studies within the field of risk management;
    1.  
Course Code Duration Credit Value Next Intake FT/PT
LW/M/018 10 weeks 10 ECTS July 2026 PT
Contact Hours Placement Hours Self Study Hours Assessment Hours Total Learning Hours
50 0 190 10 250

Course Structure

Mode of training

Learners shall be subject to interactive and intellectual discussions with assigned tutor which is an expert within the field of what is being researched. In this particular module learners however are expected to be rather autonomous in conducting, analysing and presenting research with minimal contact hours with supervisor.

Assessment:

  1. Case Study (30%)
  2. Assignment (70%)

Entry Requirements

Be in possession of Minimum Level 4 certification from a recognised local or foreign awarding body or A-level standard of education,

MQF Level 5 (60 ECTS) Diploma in Leadership and Management or an Equivalent qualification at MQF Level 5 in a Business and Management related field.

Candidates may apply for recognition for prior learning (PRL) for up to 50% of the total ECTSs for this programme as per MFHEA’s guidelines.

Have at least 5 years’ experience in a management position. Preference will be given to those applicants who have work experience in the area of study.

Have a good command of oral and written communication in English with a level of proficiency in English equivalent to at least IELTS Level 6.a

MQF Level 6 Award in Strategic Learning and Development (10 ECTS)

Course Description

This course critically examines the importance of leading and supporting a Learning and Development strategy in an organization as it qualifies employees with the right skills and knowledge, crucial in today’s competitive business environment.

Learning and Development strategy will not only impact the culture of an organisation. but also affect an organisation’s ability to respond to the market’s internal and external forces, demands of change, and geopolitical events. It is therefore an important element in the portfolio of skills that a manager should possess.

It will equip managers in developing a targeted Learning and Development strategy, to putting it into practice by building the learning culture and landscape within the organization.

In this process, the learner will identify key learning needs, analyze skills gaps, and use learning analytics to evaluate the effectiveness of learning interventions. Lastly, the learner will immerse in mentoring and coaching and learn the skills to set up managerial mentoring and coaching programs.

Competencies:

  1. Carry out effective learning and development needs analysis.
  2. Be responsible for strategic direction for Learning and Development activities within the organisation
  3. Collaborate with other managers a Learning and Development strategy by considering short and long-term human resources requirements.
  4. Comply the essential theoretical framework within which you can use a coaching approach with confidence and knowledge.

In 2025, the pass rate for the course was 100%.

Accredited course

Certificate upon completion

Can be upgraded or combined

Learning Outcomes

By the end of the course, students will be able to:

  • Evaluate the meaning and aims of a Learning and Development strategy
  • Argue critically the importance of a Learning and Development strategy for employees and the benefits for the overall success of the organization.
  • Apply a Learning and Development strategy which is in unison with organisational strategy.
  • Evaluate the  learning needs and design an effective L&D practice.
  • Compare critically  the theories of learning both classical and more recent ones.
  • Evaluate how learning takes place and happens and how to measure the effectivness of learning.
  • Construct different approaches to learning delivery, including face-to-face training and facilitation, technology-based learning, social and collaborative learning.
  • Evaluate critically  the developments of mentoring and coaching and how they has evolved.
  • Apply the key principles and skills of mentoring and coaching as a tool for learning and development.
Course Code Duration Credit Value Next Intake FT/PT
LW/M/026 10 weeks 10 ECTS October 2026 PT
Contact Hours Placement Hours Self Study Hours Assessment Hours Total Learning Hours
50 0 190 10 250

Course Structure

Mode of training

Learners shall be subject to interactive and intellectual discussions with assigned tutor which is an expert within the field of what is being researched. In this particular module learners however are expected to be rather autonomous in conducting, analysing and presenting research with minimal contact hours with supervisor.

Assessment:

  1. Case Study (30%)
  2. Assignment (70%)

Entry Requirements

Be in possession of Minimum Level 4 certification from a recognised local or foreign awarding body or A-level standard of education,

MQF Level 5 (60 ECTS) Diploma in Leadership and Management or an Equivalent qualification at MQF Level 5 in a Business and Management related field.

Candidates may apply for recognition for prior learning (PRL) for up to 50% of the total ECTSs for this programme as per MFHEA’s guidelines.

Have at least 5 years’ experience in a management position. Preference will be given to those applicants who have work experience in the area of study.

Have a good command of oral and written communication in English with a level of proficiency in English equivalent to at least IELTS Level 6.a

MQF Level 5 Award in Communications and the Media (10 ECTS)

Course Description

This course approaches the communications field by initially focusing on the critical role  that internal communication can play within a sport organisation. It emphasises that the success of external communication is often dependent on first getting your internal communications environment in good order. The next section then builds on this by examining the area of external communication and developing good communications strategy in practice. One of the central components within the communications mix is of course the media. Thus, the second half of this study unit looks at the practical aspects of media operations and the growing role social media can play in a sport organisation’s strategic thinking. The media industry has changed; increasingly we live in a 24/7 ‘always on’ media news culture; the speed at which information flows has never been greater, media are more mobile, there is more user generated content (UGC) and communication is potentially global in terms of digital and web based communication. Sport managers need to recognise that this mediated age, offers both challenges and opportunities to their respective organisation.

Competencies:

  1. Describe and distinguish differences in various sport events with respect to media coverage;
  2. Understand fundamentals of the historical/contemporary issues in sport media professions;
 

Accredited course

Certificate upon completion

Can be upgraded or combined

Learning Outcomes

By the end of the course, students will be able to:

  • Develop a theoretical, historical and practical understanding of the relationship of media and sport organisations
  • Assess tools that sport managers utilise to develop crisis communication strategies;
  • Identify, analyse, and discuss ethical issues faced in sport media;
  • Understand the significant ethical and social responsibilities that come with being a professional communicator.
  • Writing a press release before or after a sport match for the event organiser; 
  • Writing an article for a mainstream newspaper; 
  • Write a match report and get it published on social media
  • Present own discussion and developments in a logical and organised manner through approaches of critical feedback and self-reflection.
  • Engage with peers and/or team members to share and reflect on own development.
Course Code Duration Credit Value Next Intake FT/PT
LW/S/008 10 weeks 10 ECTS July 2026 PT
Contact Hours Placement Hours Self Study Hours Assessment Hours Total Learning Hours
50 20 165 15 250

Lecturers

Lecturers will be announced shortly.

Course Structure

Mode of training

Online learning hours are part of the contact hours of the programme and incorporate tutorials and asynchronous discussions.  Online learning activities may consist of active interaction, participation and contributions in fora discussions, sharing resources and self-reflection exercises.  Learners also contribute to the building of the community of practice by providing feedback to their peers as critical friends, enhancing the learner’s critical engagement throughout the study period.

Assessment:

  1. Observation report  (50%) 
  2. Practical Assessment (50%)

Entry Requirements

Be in possession of Minimum Level 4 certification from a recognised local or foreign awarding body or A-level standard of education,

The Maturity Clause will also apply for those over 23 years of age, but such prospective students will be required to go through an interview.

Candidates may be applying for recognition for prior learning (PRL) for up to 50% of the total ECTSs for this programme as per MFHEA’s guidelines.

Have a good command of oral and written communication in English with a level of proficiency in English equivalent to at least IELTS Level 6.

MQF Level 5 Award in Event Management (10 ECTS)

Course Description

Sporting events are much more than just competitions between teams and players, they can forge an identity and create solidarity, bringing people together, giving them a sense of belonging and contributing to the development of the host region. They have a short and long-term impact. Years of preparation are required to produce a few days of sporting celebration, but these few days can continue to have an impact over more than a generation! Over the last decade, local sport organisations such as the Malta Football Association, Malta Shooting Sports Federation and Amateur Swimming Association have had increasing opportunities to host international competitions / tournaments and this trend will continue to manifest itself as sport becomes more popular.

Sport events in particular have special characteristics which make their management quite peculiar. These characteristics are underlined in this study-unit as it is essential that sporting events are well-organised by the sporting body and well-attended by the stakeholders in order to optimise ticket sales, broadcasting rights and sponsorships, as well as strengthen its public image! Sport events require a large quantity of materials, amenities and facilities such as the sport zone where the actual event takes place. Event organisers should have full and complete authority within this space; however in order to mobilise this zone, organisers must pay attention to the contractual obligations governing the loan or rental of premises. Ideally, sport event organisers should ensure that the environment is not negatively affected and that there is a legacy that is beneficial to the local community.

Competencies:

  • Be familiar with the processes in designing, planning, staging and evaluating sport events; 
  • To introduce students to a range of local sporting events and increase their knowledge and competency base in the field of event management. 
  • Principles and practices of project management and effective teamwork will be demonstrated to the students, which in turn will have to apply them to a local sporting event.

Accredited course

Certificate upon completion

Can be upgraded or combined

Learning Outcomes

By the end of the course, students will be able to:

  • Identify the main phases involved in organising the sporting event
  • Define the main tasks involved in running the event
  • Develop an appropriate operational framework for the event
  • Identify and manage the human resources needed to organise the sporting event
  • Plan and organise sports events in various settings including clubs and the community;
  •  Demonstrate leadership skills, effective teamwork, initiative and problem solving in the sport event management process.
  • Present own discussion and developments in a logical and organised manner through approaches of critical feedback and self-reflection.
  • Engage with peers and/or team members to share and reflect on own development.
Course Code Duration Credit Value Next Intake FT/PT
LW/S/009 10 weeks 10 ECTS October 2026 PT
Contact Hours Placement Hours Self Study Hours Assessment Hours Total Learning Hours
50 20 165 15 250

Course Structure

Mode of training

Online learning hours are part of the contact hours of the programme and incorporate tutorials and asynchronous discussions.  Online learning activities may consist of active interaction, participation and contributions in fora discussions, sharing resources and self-reflection exercises.  Learners also contribute to the building of the community of practice by providing feedback to their peers as critical friends, enhancing the learner’s critical engagement throughout the study period.

Assessment:

  1. Case Study (100%)

Entry Requirements

Be in possession of Minimum Level 4 certification from a recognised local or foreign awarding body or A-level standard of education,

The Maturity Clause will also apply for those over 23 years of age, but such prospective students will be required to go through an interview.

Candidates may be applying for recognition for prior learning (PRL) for up to 50% of the total ECTSs for this programme as per MFHEA’s guidelines.

Have a good command of oral and written communication in English with a level of proficiency in English equivalent to at least IELTS Level 6.

MQF Level 5 Award in Introduction to Sport and Exercise Science (6 ECTS)

Course Description

This course will introduce learners to the multidisciplinary field of sports and exercise science. The focus will be the scientific principles behind sports and exercise, including training and fitness testing.  In completing this module learners will develop an understanding and be knowledgeable about the human body’s anatomy and physiology, psychology, nutrition. It will also provide learners with a comprehensive understanding how to enhance performance and tackle injury and rehabilitation.

Competencies:

  1. Manage, and evaluate one’s own learning process independently and be responsible for setting academic goals.
  2. Be responsible for one’s own learning by meeting deadlines, adhering to academic integrity, and reflecting on feedback to improve.
  3. Engage in additional research and participating in academic discussions and activities outside of the curriculum.
  4. Develop critical thinking skills to evaluate sources, arguments, and evidence independently, making well-reasoned and informed decisions.

Accredited course

Certificate upon completion

Can be upgraded or combined

Learning Outcomes

By the end of the course, students will be able to:

  • Describe the development of sports and exercise science from its early form to the present day and explain the inter-disciplinary nature of sports and exercise science.
  • Identify the key concepts in anatomy, physiology, psychology and nutrition that relate to sports and exercise science
  • Describe the scientific principles in biomechanics, strength and conditioning, performance analysis, and injury treatment and rehabilitation in relation to sports and exercise science.
  • Apply theoretical knowledge to practical scenarios.
  • Apply research skills principles to collect and analyse data
  • Demonstrate critical thinking skills to address issues in sports and exercise science.
Course Code Duration Credit Value Next Intake FT/PT
LW/S/025 5 weeks 6 ECTS November 2026 PT
Contact Hours Placement Hours Self Study Hours Assessment Hours Total Learning Hours
30 0 117 3 150

Course Structure

Mode of training

This programme will be delivered 100% Online through synchronous and asynchronous sessions using Learning Works LMS Moodle and https://zoom.us.

Assessment:

100% Assignment

Entry Requirements

Entry requirements for this course are as follows:

  • 2 A-Level passes and 2 Intermediate passes (Compulsory A level or Intermediate level pass (MQF Level 4) in Biology or Physical Education) or other international qualifications equivalent to A level or MQF 4.

or

  • MQF Level 4 Certificate in a Sport related area

or

  • Maturity clause

Applicants who satisfy the following conditions may apply for consideration to this course under the Maturity Clause:

  1. In possession of a School Leaving Certificate
  2. Have, by the end of the same calendar year attained the age of 23 years for entry to this course at MQF Level 5

These applicants are also asked to submit:

  • a detailed Europass CV
  • a Jobs Plus Employment History
  • a motivation letter o
  • two reference letters
  • documentation which they can present in terms of academic and experiential preparation

These applicants need also to attend an interview.

And

  • Digital literate

And

  • Have a good command of oral and written communication in English with a level of proficiency in English equivalent to at least IELTS Level 6

Learners who opt to apply for a programme of studies through the RPL route shall be responsible for demonstrating how the learning outcomes obtained through prior certified learning or experiential learning are relevant to the programme of studies they are applying for.  To ensure that the RPL can be carried out effectively, any form of evidence including any relevant documents is to be attached to the application as per Learning Works Policy.

MQF Level 5 Award in Injury Prevention and Rehabilitation (6 ECTS)

Course Description

This course will introduce learners to the core functional and professional areas of sports injury prevention and rehabilitation.  Additionally, learners will be introduced to injury screening methods and into the use data to design bespoke injury prevention strategies. Learners will explore real world case studies to build their understanding of returning an athlete after injury.  It will offer an excellent foundation and knowledge and skills that will be useful in another course of strength and conditioning, namely Foundations in Strength and Conditioning.

Competencies:

  1. Collaborate with the rehabilitation team to allow the athlete to return to performance.
  2. Manage the performance staff, in aiding athletes in achieving their goals in manging the person, injury and rehabilitation.
  3. Comply to ethical standards in research and practice, including the responsible use of data and technology
  4. Be responsible to continuous development and staying currents with the latest research and advancements in injury prevention and rehabilitation.
  5. Manage to work independently taking initiatives in both research and its practical applications.
 

Accredited course

Certificate upon completion

Can be upgraded or combined

Learning Outcomes

By the end of the course, students will be able to:

  • Identify sports injuries, their mechanisms and risk factor and preventive strategies. 
  • Describe the principles of current knowledge underpinning practise in injury rehabilitation.
  • Explain the relevant knowledge in anatomy and physiology of human dysfunction.
  • Identify underlying pathology relevant to injury rehabilitation.
  • Demonstrate the ability to assess and diagnose sports injuries.
  • Apply appropriate and effective treatment plans for sports injuries
  • Analyse the psychological responses to injury and adherence of rehabilitation.
Course Code Duration Credit Value Next Intake FT/PT
LW/S/031 5 weeks 6 ECTS August 2026 PT
Contact Hours Placement Hours Self Study Hours Assessment Hours Total Learning Hours
30 0 116 4 150

Lecturers

Lecturers will be announced shortly.

Course Structure

Mode of training

This programme will be delivered 100% Online through synchronous and asynchronous sessions using Learning Works LMS Moodle and https://zoom.us.

Assessment:

100% Assignment & Case Study Presentation 

Entry Requirements

Entry requirements for this course are as follows:

  • 2 A-Level passes and 2 Intermediate passes (Compulsory A level or Intermediate level pass (MQF Level 4) in Biology or Physical Education) or other international qualifications equivalent to A level or MQF 4.

or

  • MQF Level 4 Certificate in a Sport related area

or

  • Maturity clause

Applicants who satisfy the following conditions may apply for consideration to this course under the Maturity Clause:

  1. In possession of a School Leaving Certificate
  2. Have, by the end of the same calendar year attained the age of 23 years for entry to this course at MQF Level 5

These applicants are also asked to submit:

  • a detailed Europass CV
  • a Jobs Plus Employment History
  • a motivation letter o
  • two reference letters
  • documentation which they can present in terms of academic and experiential preparation

These applicants need also to attend an interview.

And

  • Digital literate

And

  • Have a good command of oral and written communication in English with a level of proficiency in English equivalent to at least IELTS Level 6

Learners who opt to apply for a programme of studies through the RPL route shall be responsible for demonstrating how the learning outcomes obtained through prior certified learning or experiential learning are relevant to the programme of studies they are applying for.  To ensure that the RPL can be carried out effectively, any form of evidence including any relevant documents is to be attached to the application as per Learning Works Policy.

MQF Level 5 Award in Foundations in Strength and Conditioning (6 ECTS)

Course Description

This course will introduce learners to the discipline of strength and conditioning and the requirements of a career as a strength and conditioning coach. Learners will learn about the role of strength and conditioning and the development of this discipline and its place within the sport and exercise science. Learners will identify, analyse and apply the key technical aspects enhancing performance in sport and exercise.

Competencies:

  1. Collaborate with coaches, trainers and medical professionals.
  2. Ensure support and motivation to peers
  3. Be responsible for group workouts or training sessions
  4. Comply training plans based on physical feedback and progress 
  5. Monitor and adjust progress.

Accredited course

Certificate upon completion

Can be upgraded or combined

Learning Outcomes

By the end of the course, students will be able to:

  • Identify the underlying acute and physiological responses to strength and conditioning exercise.
  • Critically evaluate needs, and select correct techniques of resistance training, plyometric, speed/sprint, agility, endurance, flexibility and spotting procedures.
  • Identify essential performance factors for a sport or activity.
  • Evaluate areas for improvement of an individual in the context of performance.
  • Apply the scientific principles that underpin periodisation and physiological adaptation.
  • Design periodised strength and conditioning programmes.
  • Demonstrate competence in effective coaching practice.
  • Select appropriate coach, behaviour and skills sets
Course Code Duration Credit Value Next Intake FT/PT
LW/S/032 5 weeks 6 ECTS July 2026 PT
Contact Hours Placement Hours Self Study Hours Assessment Hours Total Learning Hours
30 0 115 5 150

Course Structure

Mode of training

This programme will be delivered 100% Online through synchronous and asynchronous sessions using Learning Works LMS Moodle and https://zoom.us.

Assessment:

Multiple Choice Questions & Case Study Presentation 

Entry Requirements

Entry requirements for this course are as follows:

  • 2 A-Level passes and 2 Intermediate passes (Compulsory A level or Intermediate level pass (MQF Level 4) in Biology or Physical Education) or other international qualifications equivalent to A level or MQF 4.

or

  • MQF Level 4 Certificate in a Sport related area

or

  • Maturity clause

Applicants who satisfy the following conditions may apply for consideration to this course under the Maturity Clause:

  1. In possession of a School Leaving Certificate
  2. Have, by the end of the same calendar year attained the age of 23 years for entry to this course at MQF Level 5

These applicants are also asked to submit:

  • a detailed Europass CV
  • a Jobs Plus Employment History
  • a motivation letter o
  • two reference letters
  • documentation which they can present in terms of academic and experiential preparation

These applicants need also to attend an interview.

And

  • Digital literate

And

  • Have a good command of oral and written communication in English with a level of proficiency in English equivalent to at least IELTS Level 6

Learners who opt to apply for a programme of studies through the RPL route shall be responsible for demonstrating how the learning outcomes obtained through prior certified learning or experiential learning are relevant to the programme of studies they are applying for.  To ensure that the RPL can be carried out effectively, any form of evidence including any relevant documents is to be attached to the application as per Learning Works Policy.

MQF Level 5 Award in Fundamentals of Sport Psychology (6 ECTS)

Course Description

The aim of this course is to provide learners with an understanding of fundamentals of core psychological dimensions of sport. Learners will examine theories of sport psychology, covering topics such as motivation, competence, anxiety and the role of significant others in sport.

Competencies:

  1. Comply to ethical standards in research and practice, including the responsible use of data and technology.
  2. Be responsible to continuous development and staying currents with the latest research and advancements in psychology and sport science.
  3. Manage to work independently taking initiatives in both research and its practical applications.
 

Accredited course

Certificate upon completion

Can be upgraded or combined

Learning Outcomes

By the end of the course, students will be able to:

  • Define and describe sport psychology as an academic discipline.
  • Describe and explain fundamental theories of sport psychology to athletes
  • Identify the personal and professional skills, competencies and characteristics required of practitioners working in sport psychology.
  • Apply knowledge of theories, principles and strategies to a client case from a range of approaches to sport psychology.
  • Demonstrate and apply professional competencies and strategies when working within contemporary sport settings.
  • Apply key ethical principles relevant to the practice of sport psychology.
Course Code Duration Credit Value Next Intake FT/PT
LW/S/029 5 weeks 6 ECTS May 2026 PT
Contact Hours Placement Hours Self Study Hours Assessment Hours Total Learning Hours
30 0 116 4 150

Course Structure

Mode of training

This programme will be delivered 100% Online through synchronous and asynchronous sessions using Learning Works LMS Moodle and https://zoom.us.

Assessment:

100% Assignment & Case Study Presentation 

Entry Requirements

Entry requirements for this course are as follows:

  • 2 A-Level passes and 2 Intermediate passes (Compulsory A level or Intermediate level pass (MQF Level 4) in Biology or Physical Education) or other international qualifications equivalent to A level or MQF 4.

or

  • MQF Level 4 Certificate in a Sport related area

or

  • Maturity clause

Applicants who satisfy the following conditions may apply for consideration to this course under the Maturity Clause:

  1. In possession of a School Leaving Certificate
  2. Have, by the end of the same calendar year attained the age of 23 years for entry to this course at MQF Level 5

These applicants are also asked to submit:

  • a detailed Europass CV
  • a Jobs Plus Employment History
  • a motivation letter o
  • two reference letters
  • documentation which they can present in terms of academic and experiential preparation

These applicants need also to attend an interview.

And

  • Digital literate

And

  • Have a good command of oral and written communication in English with a level of proficiency in English equivalent to at least IELTS Level 6

Learners who opt to apply for a programme of studies through the RPL route shall be responsible for demonstrating how the learning outcomes obtained through prior certified learning or experiential learning are relevant to the programme of studies they are applying for.  To ensure that the RPL can be carried out effectively, any form of evidence including any relevant documents is to be attached to the application as per Learning Works Policy.

MQF Level 5 Award in Sport Marketing and Sponsorship (10 ECTS)

Course Description

Marketing is at the heart of everything that happens in sport; whether it is the format of a competition, what consumers want from that specific sport, how media rights are sold to television companies or what forms of merchandise are created, good marketing underpins all of the decisions that are made. The essence of marketing in a sport organisation is therefore to match and reconcile the demands of the marketplace with the resources and competence that the organisation holds.

Marketing is the process of planning and developing products and services to satisfy organisational goals. Sport organisations primarily offer images, values, ideas and services rather than products, which makes the marketing of sport quite unique as they need to achieve both commercial and social objectives. Therefore, this study unit will consider the products and services that sport organisations have to offer within a specific context and highlights a number of regulations that they have to abide to. Secondly, it will assess stakeholder expectations in relation to the services provided by the sport organisation and how to enhance these. Methods and tools for improving communication campaigns targeting specific stakeholders will also be presented. 

Sponsorship will be introduced as a marketing strategy that pursues commercial objectives, exploiting the direct association between the commercial entity’s brand or product with those of the sport organisation’s. Finally, the strategic marketing process will provide information on how to get into an attractive position in the marketplace.

Competencies:

  1. Analyse the relevance of a sport organisation’s services in relation to its stakeholder requirements
  2. Ensure the quality of the services (both tangible and intangible) by being aware of the stakeholders expectations
  3. Manage effective communication campaigns
  4. Develops marketing goals and objectives
 

Accredited course

Certificate upon completion

Can be upgraded or combined

Learning Outcomes

By the end of the course, students will be able to:

  • Target potential sponsors according to potential fit with their sport organisation;
  • Structure a sponsorship package in order to provide a return on investment to the sponsor;
  • Develop a range of packages that can be customized to the needs of the sponsor.
  • Define marketing and sport marketing;
  • Understand unique aspects of sport marketing; 
  • Understand consumer demographics & psychographics information; 
  • Understand the process of developing marketing goals & objectives; 
  • Understands the segmentation process and identification of target markets;
Course Code Duration Credit Value Next Intake FT/PT
LW/S/007 10 weeks 10 ECTS March 2026 PT
Contact Hours Placement Hours Self Study Hours Assessment Hours Total Learning Hours
50 20 165 15 250

Course Structure

Mode of training

Online learning hours are part of the contact hours of the programme and incorporate tutorials and asynchronous discussions.  Online learning activities may consist of active interaction, participation and contributions in fora discussions, sharing resources and self-reflection exercises.  Learners also contribute to the building of the community of practice by providing feedback to their peers as critical friends, enhancing the learner’s critical engagement throughout the study period.

Assessment:

  1. Observation report  (50%) 
  2. Practical Assessment (50%)

Entry Requirements

Be in possession of Minimum Level 4 certification from a recognised local or foreign awarding body or A-level standard of education,

The Maturity Clause will also apply for those over 23 years of age, but such prospective students will be required to go through an interview.

Candidates may be applying for recognition for prior learning (PRL) for up to 50% of the total ECTSs for this programme as per MFHEA’s guidelines.

Have a good command of oral and written communication in English with a level of proficiency in English equivalent to at least IELTS Level 6.